Scaling Luxury D2C From ₹5L to ₹85L Per Month.
How Aura Luxe Jewels transformed its digital footprint, slashed customer acquisition costs by 42%, and achieved a sustained 4.8x ROAS on Meta & Google Ads.
Stagnant Sales & Soaring Ad Acquisition Costs
Aura Luxe Jewels possessed exceptional product craftsmanship, but their online store was struggling. Their previous agency relied on static catalog images on Facebook ads, which suffered from severe ad fatigue. Customer Acquisition Cost (CAC) was hovering at ₹1,450 per purchase, severely eating into gross margins and capping monthly revenue at ₹5 Lakhs.
The 3-Pronged Growth Overhaul
1. In-House Cinematic 4K Video Creative Production
Our Surat studio shot 25+ high-hook video creatives showcasing macro reflections, model lifestyle styling, and unboxing moments. We replaced tired static banners with dynamic Reels and TikTok-style social proof.
2. Full-Funnel Advantage+ & Google Shopping Architecture
We restructured Meta ad accounts into a clean 3-tier structure (Cold Prospecting, Dynamic Social Retargeting, and Cart Abandonment Blasters), supplemented by high-intent Google Search for brand and category keywords.
3. Sub-Second Shopify CRO & WhatsApp Cart Recovery
We rebuilt the mobile checkout experience, reducing page load time to 0.8 seconds and integrating automated WhatsApp cart recovery triggers that recovered 28% of abandoned checkouts within 15 minutes.
Multi-Crore Scale Within 90 Days
Within 3 months of implementation, Aura Luxe Jewels crossed ₹85 Lakhs in monthly recurring GMV. The brand successfully expanded from regional Gujarat delivery to pan-India Tier-1 & Tier-2 customer dominance.